Just Do It': The surprising and morbid origin story of Nike's slogan - The Washington Post
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Nike's 'Just do it' slogan inspired by convicted killer's last words
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What Do Nike's Slogan and a Murderer Have in Common? | Design is UX is Design
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
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Nike's "Just do it" was based on the last words of a murderer
How did Nike come up with its iconic slogan 'Just Do It'? - Quora
Nike's 'Just do it' was inspired by murderer Gary Gilmore's last words | Daily Mail Online
